Naty toiletries are free from perfumes, dyes and parabens. Good for your baby and the planet Naturally. Naty AB was started in 1994 by Marlene Sandberg, who is still the Managing Director today. She was alarmed by the waste being generated by disposable diapers and determined to do something about it.
After several years of invention, research and development and building up a network of like-minded ventures, she was able to launch her own distinct diaper, “Naty by Nature Babycare”. When it comes to your baby’s well being you have a choice, a choice between environmentally-conscious natural materials and petrochemicals. Our approach is a natural one. We want to use natural products whenever and wherever possible in our diapers/nappies and we will strive on that front. We want to change the negative impact on our environment, we are a healthy choice.